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Seller policiesLast reviewed

Etsy Seller Conduct Policy Explained

In plain language

Etsy's Seller Policy covers how sellers treat buyers and use the platform: honest reviews, respectful communication, using Etsy Payments, and not using extra shops to get around the rules. Serious violations can lead to suspension.

What does the seller conduct policy cover?

Alongside the rules for individual listings, Etsy's Seller Policy covers how you run your shop. Problems here concern the shop as a whole rather than one product, so they can have bigger consequences, including suspension.

Review manipulation

Etsy takes review manipulation seriously. It includes:

  • Offering discounts, free items or money in exchange for reviews
  • Pressuring buyers to change or remove reviews
  • Creating fake orders to get positive reviews
  • Asking friends or family to review items they didn't buy

Etsy can remove manipulated reviews and suspend shops that do this.

More than one shop

Etsy allows sellers to run more than one shop, as long as the shops are disclosed and each one follows Etsy's policies. What isn't allowed is using another shop or account to get around a suspension or restriction, to manipulate reviews or search, or to evade fees or limits.

Fees

Etsy fees must be paid when due. Unpaid fees can lead to selling privileges being limited until the balance is paid.

Treating buyers with respect

Threatening or harassing buyers, retaliating over feedback, or moving disputes off Etsy to pressure buyers breaks the policy.

Being honest about your business

Misrepresenting who makes your items, where you are based, or how your shop operates breaks Etsy's honesty rules.

Payments outside Etsy

Asking buyers to pay outside Etsy Payments, or offering discounts for paying off platform, is not allowed for Etsy orders.

Do

  • Reply to buyer messages promptly (a good habit, and buyers notice)
  • Resolve disputes through Etsy's messages and case system
  • Disclose any additional shops you run
  • Keep your shop, billing and contact details accurate
  • Respond to negative reviews calmly and publicly, without pressuring the buyer

Don't

  • Offer anything in exchange for a review
  • Contact buyers outside Etsy to pressure them about disputes or reviews
  • Use another shop or account to get around a suspension or restriction
  • Take payment outside Etsy Payments for Etsy orders
  • Use bots or paid services to inflate favourites, views or sales

Common mistakes

  • Sending review reminders that hint at a reward
  • Asking a buyer to raise a neutral review to 5 stars
  • Opening a shop under a family member's name after your own is suspended
  • Running a second shop without disclosing it

This is a summary, not legal advice. Etsy's official policy page is the authoritative source.

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