Etsy shop protection
Vetsy checks your listings against Etsy's rules, explains every risk in plain language, and helps you write a calm, factual appeal if something is taken down.
Hand-poured soy candle, Harry Potter inspired, cures anxiety
etsy.com/listing/candle-draft
Trademarked name
Health claim you cannot back up
Why shops get shut down
Etsy acts on what a listing says. A brand name in a tag, a health claim in a description or a review swap can be enough to deactivate a listing or suspend a whole shop.
When a shop is suspended, sales stop until Etsy reviews the appeal. Most sellers only read the rules after that happens. Vetsy reads them with you, before you publish.
Brand names, characters and phrases like “inspired by” in a title, tag or description.
ExampleSoy candle, Harry Potter inspired
Things Etsy bans outright or restricts by category, such as animal parts, weapons and hazardous materials.
ExampleReal ivory pendant, vintage
Health, safety and origin claims you cannot back up, like “cures” or “handmade” on resold goods.
ExampleLavender balm that cures insomnia
Swapping reviews, rewarding five stars, or pressing a buyer to change a rating they already left.
Example5 stars = 20% off your next order
How it works
No setup, no policy reading marathon. Start with one listing and see exactly what Etsy might object to.
Paste an Etsy listing link or type in a draft before you publish. On a paid plan, connect your shop to import listings in bulk.
Every issue comes with the reason it is risky and a suggested rewrite. Make the change, rescan, and watch the score move.
Vetsy watches your reviews and Etsy's policy pages. If something is still taken down, it helps you write a calm, factual appeal.
What Vetsy does
Five tools that share one goal: keep your listings live and your shop in good standing.
Vetsy reads your title, description, tags, price and category against a library of Etsy policy rules, then scores the listing from 0 to 100.
Curious what the rules are based on? Browse the Etsy policy library.
Character name used as a tag
Tags count as listing text. Etsy treats a protected character name in a tag like one in the title.
Safety claim without proof
“Non-toxic” and “baby safe” suggest testing you may not be able to show.
Answer a short questionnaire about what happened and what you have already fixed. Vetsy drafts a structured letter to Etsy's Trust & Safety team that you can edit before sending.
Dear Etsy Trust & Safety team,
On March 4 my listing “Enchanted library candle” was deactivated under the intellectual property policy. I understand the title used a protected name.
I have removed that name from the title, tags and description of all 14 affected listings, and I now check every new listing before it is published.
I would be grateful if you could review my shop for reinstatement. Thank you for your time.
Emphasize
Avoid
Connect your shop with Etsy's own sign-in. Vetsy imports your listings, checks new reviews on a schedule and drafts replies you post yourself.
“Arrived with a cracked lid and no reply to my message yet.”
“Smells exactly like the description. Lovely packaging.”
“Second order, just as good as the first.”
Vetsy follows Etsy's published policies. When one changes, you see what changed and which of your listings to look at again.
Prohibited items policy
Updated on Etsy
2 listings to recheck
Intellectual property policy
Updated on Etsy
No listings affected
Seller fees and payments
Updated on Etsy
No listings affected
A weighted score built from listing compliance, reviews, policy currency, reply habits and how quickly issues get fixed.
Shop health
One weighted score for the whole shop.
Read-only Etsy connection. Vetsy never edits your shop.
Plain-language explanations, not policy jargon.
AI drafts you review and edit. You stay in charge.
Plans
Every plan includes the compliance scanner, the shop health score and the policy library. Paid plans add shop connection, AI scanning, appeal letters and monitoring.
Check a few listings and see how Vetsy reads them.
$0forever
Check every new listing before it goes live.
$19/mo
Ongoing monitoring for an established shop.
$39/mo
The most coverage, for high-volume shops.
$79/mo
Just need one appeal letter?
Get a single letter for $9.99, one-time. No subscription.
Guides
What gets listings removed, how appeals are read and how to protect your work.
A factual comparison of Etsy and Amazon Handmade for makers who worry about suspensions: who can sell, what each allows, how rules are enforced, how appeals work, what it costs, and whether selling on both makes sense.
A practical, section-by-section checklist for Etsy listings: whether the item is allowed, how it is made and described, title, tags, description, photos, pricing, shipping and shop details. Run it in a few minutes per listing.
What typically happens between submitting an Etsy appeal and getting a decision, for removed listings, restricted accounts and permanent suspensions, plus what to do while you wait and after the outcome.
Questions
If yours is not here, email us and a person will answer.
Three free scans every month, no credit card. Upgrade only if your shop needs more.