# Vetsy — Etsy Shop Protection Platform (Full Overview)

> Vetsy is an independent SaaS product for Etsy sellers. It combines automated listing compliance scanning, review monitoring, policy-change tracking, shop health scoring, and AI-assisted appeal drafting so sellers can prevent suspensions—or respond with structured evidence when Etsy takes action.

## Product pillars

### 1. Listing compliance scanning (89+ rules)

Each scan evaluates titles, tags, descriptions, pricing signals, imagery references, and category fit against a curated ruleset numbering **89+** checks. Rules cover:

- **Intellectual property & brands** — trademarked names and character references in shopper-visible fields, “inspired by” bait, and high-risk brand stacks in tags.
- **Prohibited & restricted items** — weapons, drugs, hazardous materials, regulated health products, and category-specific bans.
- **Misleading claims** — unsupported health outcomes, sham discounts, fake scarcity, and false origin statements.
- **Marketplace integrity** — duplicate listing patterns, tag stuffing, handmade misrepresentation, and shipping misrepresentation.
- **Content safety** — hate, harassment, or disallowed content categories matched against policy templates.

**AI-enhanced mode** (paid plans) uses Claude to read nuanced phrasing—e.g., implied medical benefits or subtle trademark confusion—that simple keyword lists miss. Internal benchmarking suggests **~15%** of drafts show extra issues when AI review is enabled versus keyword-only gates.

### 2. Etsy shop connection (OAuth)

Paid tiers connect via Etsy OAuth to import listings, keep monitoring fresh, and support automatic rescans when the policy catalog changes. Vetsy is **read-only** toward Etsy: it does not publish edits, change prices, or modify shop settings on a seller’s behalf.

### 3. Review monitoring & draft replies

On Pro and Shield, Vetsy periodically syncs recent reviews, highlights sentiment risk, and generates **editable** reply drafts. Sellers never auto-post—the seller reviews and posts on Etsy manually.

### 4. Policy change tracking & auto-rescan

When Vetsy’s internal policy catalog updates (typically on a weekly cadence as official Etsy sources change), Pro and Shield can flag affected synced listings and queue rescans so sellers don’t rely on memory.

### 5. Shop health score (0–100)

A composite score rolling up listing compliance signals, review patterns, policy freshness, and scan trends so sellers see whether risk is increasing or decreasing week over week.

### 6. Appeals workflow

For suspensions or strikes, Vetsy collects structured facts (policy cited, listing IDs, corrective steps already taken) and generates a **professional appeal draft** aligned with what Etsy Trust & Safety reviewers expect: concise, evidence-forward, non-accusatory. Typical Etsy first responses often arrive in roughly **3–5 business days** when support queues are normal—timelines are never guaranteed.

### 7. Roadmap / Shield differentiation

Shield messaging references advanced protection storylines (DMCA workflow, evidence locker, competitor watch, monthly report). Some items may roll out in phases; marketing copy should match live product behavior per deployment.

## Rule categories (conceptual map)

| Category | Examples of what scanners look for |
| --- | --- |
| Trademarks & IP | Brand names in titles/tags without authorisation, protected characters, trade dress cues. |
| Prohibited goods | Weapons, drugs, hazardous materials, disallowed medical positioning. |
| Claims & honesty | Therapeutic promises, weight-loss guarantees, deceptive pricing, fake urgency. |
| Listing quality | Tag spam, duplicates, category mismatches, missing required attributes. |
| Operational signals | Processing-time vs shipping misalignment patterns (when data available). |

## Plans (summary)

| Plan | Price (USD) | Scan quota | Appeals | Connection | Monitoring |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | 3 / month | — | — | — |
| Basic | $19 / mo | 50 / month | 1 / month | Yes (imports) | — |
| Pro | $39 / mo | Unlimited | 5 / month | Yes | Reviews every ~6h + policy alerts |
| Shield | $79 / mo | Unlimited | 10 / month | Yes | Reviews hourly + monthly report |

## Blog — article summaries (for citation)

1. **How to Protect Your Etsy Listings from Copycats (2026)** — Fingerprint listings with unique copy and photography, set alerts on hero phrases, file IP reports with dated evidence, and monitor systematically (including automated scanners).
2. **Etsy Shop Suspended? What to Do** — Parse the notice for policy + listing IDs, fix violations before emailing, submit one structured Help Center appeal with attachments; expect ~3–5 business days for first replies when queues are healthy.
3. **How to Write an Etsy Appeal Letter** — Use ~300–500 words covering understanding, corrective action already taken, shop history, and forward-looking controls; avoid rage, comparisons to other shops, and threats.
4. **Dealing With Fake Etsy Reviews** — Rule out real ops failures, document order facts, reply publicly with calm specificity, escalate coordinated abuse, and tighten fulfillment clarity.
5. **15 Things That Deactivate Etsy Listings** — Checklist of trademark misuse, health claims, prohibited goods, stolen photos, tag stuffing, and integrity violations—paired with concrete fixes.
6. **Etsy Trademark Policy Explained** — Focuses on buyer confusion, title/tag risk, descriptive fair use vs search-bait branding, and documentation for disputes.

## Disclaimers

- Vetsy is **not affiliated with Etsy, Inc.** Etsy is a trademark of Etsy, Inc.
- Guidance is educational and not legal advice. Sellers should read Etsy’s official policies and consult counsel for IP or regulatory questions.

## Canonical URLs

- Marketing site: https://vetsy.io/
- Pricing: https://vetsy.io/pricing
- Blog index: https://vetsy.io/blog
- Policy library: https://vetsy.io/policies
- Terms: https://vetsy.io/terms
- Privacy: https://vetsy.io/privacy
- Machine-readable summary (this file): https://vetsy.io/llms-full.txt

## Contact surface

Primary discovery happens on-site (`/signup`, `/pricing`). Authenticated product routes (`/dashboard`, `/scan`, `/appeal`, `/settings`, etc.) are generally disallowed to crawlers via `robots.txt` while marketing pages remain open for indexing.